Awards, Marketing and Publicity
Promoting longlists helps to draw in new readers, crucial in this era, and particularly in the National Year of Reading. The publicity machine takes a while to crank up and needs to build over a period of time, so harnessing every opportunity to promote an event or award is essential so that by the time the shortlist is announced valuable PR coverage has already been won and can be built on.
Using the Internet to communicate and stimulate debate and draw attention to new authors, in a tough market and a somewhat still old-fashioned publishing world, is also vital. Finding new and innovative ways of doing things is what is needed in a crowded market. And talking of which if you fancy crossing to the Isle of Wight on Friday 30 May come and join me in a marathon book-signing event (eight hours) on the Wightlink ferry. Ship ahoy!