Awards, Marketing and Publicity
There are hundreds of thousands of books in the World. And lots of crime novels and crime writers. So in a crowded market how does an author make his or her books and name stand out? Recent research has shown that in the eyes of the buying public publicity is a very strong factor in boosting sales (think "Richard and Judy"). But we can't all get on "Richard and Judy", and besides the programme is moving television channels and might not be so influential in the future. Us authors need all the help we can get to promote our books and create name awareness. Having our books entered for awards and competitions like the World Book Day Spread The Word Prize, (In Cold Daylight ) The Orange Broadband Prize for Fiction , the CWA Dagger Prizes , The Man Booker Prize and so many more is extremely valuable in terms of increased profile and publicity. This publicity starts with the speculation about who might be selected to win an award and it builds when the longlist is a...