E-book buyers expect discounts, but buy more claims a recent survey and sales of my e books are certainly rocketing

UK e-book buyers are expecting heavier discounting on digital titles than their counterparts across the Atlantic, a survey undertaken in April by consultants Simon-Kucher and Partners among 250 book buyers from the US, UK and Germany says.  As reported in the Bookseller Magazine the survey concluded an e-book without additional features should cost around 65% to 70% of the print price, though admitted there was "no simple formula" in hitting the pricing sweet spot.

"The survey also found current e-book users spend more on books than book buyers in general. According to the survey, 48% of book buyers in the US used e-books as well as audio and print, 45% in the UK, but just 15% in Germany.

On pricing among current e-book buyers and those who plan to buy e-books in the future, UK respondents expected a price reduction of 36% on the equivalent print version, while in the US they expected a 30% reduction."

Well there are certainly some keen prices on my marine mystery crime novels featuring DI Horton and my thriller novels on Kindle at Amazon at the moment with Tide of Death, the first in the Horton series at a reduced price and The Suffocating Sea,  the third in the DI Andy Horton series of crime novels available on Kindle, for a limited period at only 99p on Amazon UK and at $1.63 on Amazon.com

Also on a special offer at the same price is one of my stand alone thrillers, In Cold Daylight, which was chosen as the third most popular novel for World Book Day in 2008.

The Suffocating Sea was selected as the "Best of British Crime Fiction" by The Book Depository, where this novel and others in the series are also featured with some great prices if you prefer the printed version.

The Bookseller reports "The survey showed US book readers currently spend a greater proportion of their book expenditure on e-books, higher than either their UK or German counterparts. It also found in the UK and US even among non e-book users the majority, 61% and 74% respectively, plan to use e-books in the future, while e-book users plan to use e-books "significantly more often". Fiction, non-fiction, and travel guides were the most popular genres among UK and US e-book readers.

"Predictably the survey found Amazon was the preferred destination for e-book buyers, chosen by 71% in the US and 67% in the UK. Apple's iBookstore was the second choice."


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