Visit my website at www.rowmark.co.uk for details of all my crime novels

I recently read an article about an author in America who hired dozens of  actresses to read her book around New York City and laugh hysterically. I thought what a great idea. I could do the same except there aren't many laughs in crime novels, although there might be the odd chuckle or two in mine.  Instead of hiring actresses though I thought I'd enlist volunteers to sit on the train on the commute to London, or on the underground, a couple or few people per carriage, to read copies of my novels, different novels that is and then enthuse about them to the person sitting next to them or opposite them. Of course without actually patrolling the trains I wouldn't know if said volunteers would do the job, or if they were disparaging about the books rather than complimentary, but it's a chance I'm prepared to take. In Cold Daylight was featured in a book swap at Wimbledon station and fairly successfully I believe, so who kn...

Trying to pin down the typical reader of my marine mystery crime novels is a bit like trying to catch the wind. But marketing (as I should know having worked in it for years) is about defining your key markets and then offering them something that they can identify with, something that they need or rather want (even if they don't need it). Easily said but not so easily achieved. Firstly, my crime novels will appeal to lovers of crime fiction.  So far so good but crime fiction is such a broad genre that what one person will love in a crime novel another will hate. Crime fiction ranges from the cozy to the hard-boiled, from contemporary to historical, from private eye to police procedural and all sorts in between. And where do my novels slot into this? Well they are certainly not hard-boiled and gruesome - I can't read that sort of book myself let alone write it.  OK, so there are gory bits in them, dead bodies and autopsies, but then they are crime no...